This project involved the creation of a fresh and innovative design pack for Liquid I.V.’s Limited Edition Pink Lady Apple Hydration Multiplier. The company required a unique, high-impact custom pouch and stick design that stayed true to their brand aesthetics, while offering flexibility in logo, flavor, and product name positioning.
Design components needed to maintain a cool, minimal, and elevated feel that appealed to all genders. Moreover, it had to be captivating enough to stand out on the shelf, yet clearly communicate the scientific benefits of their product.
Additionally, they tasked the designers with the creation of a Visual Merch Floor Stand, which needed to harmonize with the product's design.
Essential elements of the design such as pantones, ink breakdowns, and printing formats were to be documented in a small style guide for future reference. They encouraged the designers to think big, while staying within the bounds of their brand identity.